Naina is initially furious at Prabhat but plans a sting operation with him to take revenge on Loki Local, a music producer and singer who asked her to trade sex for the position of leading dancer in his upcoming music video. The album rights were acquired by and the soundtrack album was released on 8 March 2010. He makes a pact with a friend to make a with one of the employees to sell to the media for a large sum of money; Adarsh chooses Rashmi, for whom he develops genuine feelings. The film was mentioned in critic and author Shubhra Gupta's book, 50 Films That Changed Bollywood, 1995—2015. Adarsh, a supermarket supervisor, has obtained his job by using his family connections with the store's owner and has debts with loan sharks. The film was released in 350 screens in India.
Before the film's release, Banerjee screened the first 20 minutes of it in the college and discussed it with the students. Arya Banerjee, daughter of sitar player , was cast in the role of model Naina. That is the issue that the film is examining. It is revealed that Naina has betrayed Prabhat by accepting the role as lead dancer in Loki's new music video. . Herry Tangri was cast in the role of pop star Loki local.
Rashmi receives news about the gruesome deaths of Shruti and Rahul, and is deeply saddened. The film was made entirely using digital formats with different cameras, including a handycam, an amateur film camera, a security camera, an underwater camera and spy cameras. Naina goes to meet Prabhat to hand over the footage so he can get the bonus, but he decides to protect Naina's dignity, refuses to give his superiors the footage and resigns. The cast consisted of actors including Neha Chauhan, , , and. Vocals were performed by Khanwalkar, , Nihira Joshi, Amey Date and Nagarjuna.
Banerjee was inspired by the for the third story of his film, which is about a sting operation on a pop star. He co-wrote two short stories with , which they later expanded into three. Rajkummar Rao, an alumnus of , was cast as Adarsh; to resemble his character's physique he had to lose six kilograms 13 lb in a month. Out of that came the idea of shooting with just the security camera, yet tell a very involved tale. The suicide scene was filmed using a and the camera free-flowing in air; the actors performed their parts of the scene separately using.
Shruti tells Rahul her father will get her married to someone else; they elope and get married. Nikos Andritsakis served as the film's cinematographer and was its editor. It was made using in locations in Mumbai by the director of photography Nikos Andritsakis. The film's music was composed by and the lyrics were written by Banerjee. What if the same camera saw them coming together, holding hands etc. He then wrote two short stories, which he later expanded into three. The two bond and become closer, but Shruti's overprotective, aggressive brother overhears their telephone conversation and attacks the film set to find out the identity of the caller.
Having sold the footage, Adarsh is able to pay off his debts. The shortened and blurred a love scene showing a bare-backed woman on top of a man. Archived from on 16 October 2012. Banerjee conceived the film after he came across several video clips containing sexual content including the and wanted to explore what led to that situation. Unlike other films, here you do not have multiple camera setups, so you can not cut between shots — unless you want to use the obviously jerky jump-cut which in my opinion often breaks the dramatic build-up of the scene. Banerjee said he chose to work digitally to get the aesthetics that he could not get on 35 mm film. He saves the life of aspiring dancer Naina, who tries to commit suicide by jumping from a bridge.
It is later revealed that Rashmi was fired from the supermarket and shunned by her family. The second story is based on diploma film footage that Banerjee had retrieved. It opened well at multiplexes in metro cities, in Delhi and North India. Khanwalker was hired before the script was ready. The three actors who were shortlisted for lead characters underwent through a two-month workshop in Prithvi Theatre.
Mongia auditioned 15 people a day for three and a half months to cast the 75 characters in the film. It was screened at the 2010 and the. From their honeymoon suite, they telephone Shruti's family and ask for their acceptance; her father and brother are initially angry but then approve and tell them they will be sending a car to pick them up from the hotel. Taking advantage of Rashmi's vulnerability, Ardash has sex with her and captures it on the shop's security camera. He conducts audition and meets Shruti, a young girl whom he chooses for the leading role. During the journey, Rahul and Shruti are ambushed by Shruti's brother and his goons who murder them, dismember their bodies with an axe and bury their remains. The underwater sequences set in a canal were filmed separately in a swimming pool with special gears for the camera.
Rao and Pritam Das won the and the , respectively, at the. User Review : There are scenes in the film pictured in long single shots — as there is just one evident hidden camera. He showed to Andritsakis for reference. The film received the Best Film Award, while Banerjee received the Best Director Award at the 2011 in the searchlight category. A promotional video of the film's title song was launched prior to the release. He decides to back out of the plan but his feelings for Rashmi are suppressed by his greed. The casting director of the film was , who also acted in it.