Michael Jackson sported it and the coiffure, which required regular sprays of maintenance chemicals, drew attention when Jackson's hair caught fire during the 1984 filming of a Pepsi commercial. thats the same style immature and ginuwine used 2 wear remember? What really adds value to their Jheri curl products is their attention to detail. The first step involves cornrowing your hair and then attaching extensions to the cornrows. The advent of the Jheri curl goes back to the 1970s and an Irish-American man named Jheri Redding. Tharps, co-author of Hair Story: Untangling the Roots of Black Hair in America.